Domain Name Tips

Domain Name Tips

Whilst designing websites for clients in Plymouth, clients have occasionally asked for help when choosing a domain name for their new website, so below are a few tips that may aid you in your search for a suitable domain name.

1. Use The Same Name As Your Website.

This may seem obvious but there are plenty of sites out there with domain names totally unrelated to their websites. If for example johnwiggins.com lead to a website called JW Care And Cleaning Services, people would have a hard time remembering the domain name and it would look unprofessional.

Naming a website the same as its domain name is essential, for the simple reason that when the target audience think of your website, they’ll think of it by name, if they haven’t bookmarked or added your site to favourites, they’ll find your website easily by knowing its name.

2. Keep It Short And Simple

The shorter your domain name is, the easier it is for your visitors to remember, to type and to tell others about. For example if your business is called JW Care And Cleaning Services, try shortening the domain name to jwcleaning or jwservices, which makes it easier for people to remember, easier to type and less susceptible to mistakes.

3. Try To Avoid Hyphenated Domain Names

Hyphenated names can be easier on the eye, such as jw-services instead of jwservices, but often people forget to add hyphens when typing your domain name and also whenever your site is verbally recommended (such as over the phone) the hyphens may be left out altogether leading the recommendation to the wrong site.

If however the non-hyphenated form of your wanted domain name is no longer available, it would be worth getting the hyphenated version but be aware of the mistakes that can arise.

4. Dotcom And Alternatives

According to figures from Pingdom (pingdom.com) there are around half a billion host names accounted for. However, only around 30% are currently active with .com being number one.

The vast number of domain names in existence, active or inactive, indicates exactly how difficult getting a desired domain is.

.com is still the preferred choice, the number is still on the rise with over 11 million being registered between the end of 2011 and 2012.

Its staggering to think there are over 100 million .com domain names in existence. They are still on the rise and businesses look to .com as the first choice when choosing a domain name.

But what are the alternatives?

Using a country-specific top level domain (.co.uk for United Kingdom) is preferable if you don’t do business globally but only in the UK. You may also benefit from using a country-specific domain, as your target audience will know you’re based in the same country as them. You’ll also find country-specific top level domains are much cheaper to purchase than .com

.net is also a popular global alternative to .com, with currently 14 million sites registered, but my advice if choosing .net or a domain similar, is to have your full domain name printed on your websites and business cards to avoid users mistakenly going to a .com domain.

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